Building Your Brand: Who Are You and What Is Your Promise?
NSPRA’s PR Power Hours offer an economical and convenient way to continue your professional development. These programs provide you with a conversational and interactive forum for learning best practices from top experts in school communication. Topic What is your brand? Building a brand means more than creating a logo or a style guide. The process of creating an identity and powerful brand “promise” is one of the most important aspects of school communications. Discover how to develop a strong brand…Find out more »
Power Hour: Harnessing Technology to Communicate with Diverse Audiences
In districts serving diverse cultural and language groups, standard communication channels are not always effective for engaging all families. Immigrants may not read in their native languages; some ethnic groups rely on word-of-mouth networks; some lack trust in the school system; families in poverty may not have access to the internet at home. Learn how one school district harnessed the power of technology for sophisticated, innovative, two-way communication to reach all families and the community as a whole. Find out…Find out more »