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October 2018

Power Hour: Get Them There: Finding, Educating and Motivating Your Bond Voters

October 12 @ 11:00 am - 12:00 pm
TBD
Free

Are all of your supportive residents turning out to vote on your bond campaign or capital project proposal? If national trends are any indication, that answer is, “No, not even close.” Learn practical strategies for combating voter apathy and building public support at the ballot box from a small, rural district with a single school communicator and a large, suburban district with a Gold Medallion-winning communications team.         Panelists: Sabreana Smith Marsh, director, public relations, Community ISD,…

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November 2018

Power Hour: Earn Their Trust: Engaging Employees Through Internal Communications

November 9 @ 11:00 am - 12:00 pm
TBD
Free

Ever had an employee say negative things about your school district? Just one rant at the grocery store or a barbeque can turn an undecided voter against your bond proposal or send an uncertain homebuyer to the next town over. Frustrated and uninformed employees can be the biggest threat to a school district’s success. Prevent that threat (or recover from a trust breakdown) by strengthening your internal communications with practical, successful strategies from those who’ve been there.      …

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January 2019

Power Hour: ​Cultural Awareness, Agility and Competence: What Does it Mean and How Does a Communicator Embrace and Exhibit it on the District’s Behalf?

January 11, 2019 @ 11:00 am - 12:00 pm
TBD
Free

As the United States becomes a more culturally and ethnically diverse nation, public schools are becoming more diverse, too. Systems are most effective when they respond respectfully and effectively to people of all cultures, languages, classes, races, ethnic backgrounds, religions and other diversity factors in a manner that recognizes, affirms and values the worth of individuals, families and communities, and protects and preserves the dignity of each. To create a positive environment where students and teachers are respectful of different…

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February 2019

Power Hour: ​Making the Most of Your One-Person PR Department

February 8, 2019 @ 11:00 am - 12:00 pm
TBD
Free

If there’s one struggle every one-person school PR department faces, it’s finding enough time to plan strategically while also meeting day-to-day obligations. How do you share all the great things going on in your schools when you’re the only communications person in your district? Make a difference in your schools and your community by planning and executing strategic communications. Hear examples and learn tips and ideas from fellow one-person departments to help prioritize, maximize and amplify your communications efforts to…

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March 2019

Power Hour: Take Your Administrators to Communication Camp: A How-to Guide

March 15, 2019 @ 11:00 am - 12:00 pm
TBD
Free

Administrative support is essential when it comes to finding and sharing the great stories going on in your schools. Lack that support, and you’ll encounter constant barriers to achieving your communication goals. Learn how one district used a “communication camp” to motivate and empower its administrators to become more active, successful partners in school communication efforts. This session will include practical guidance on setting up a Communication Camp for administrators such as: How, when and where to hold it for…

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April 2019

Power Hour: Copyright Essentials to Keep Your District Safe in a Multimedia World

April 12, 2019 @ 11:00 am - 12:00 pm
TBD
Free

Want to use a chart-topping artist's new song or clips from a hot video on YouTube to promote a school program or your next bond vote? Caution ahead! What you don't know about copyright can hit your district hard, and with more than just fines. In this webinar, explore common misperceptions in the education community about how copyright applies to protected content used by educators, students and school communicators. (What "fair use" does and doesn't cover may surprise you.) Misunderstanding…

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May 2019

Power Hour: Drive District Engagement with Content Marketing

May 10, 2019 @ 11:00 am - 12:00 pm
TBD
Free

The traditional ways in which you marketed your district may not be working as well anymore. Increased competition in public education is forcing school districts to use innovative approaches to market their schools and programs. Learn how content marketing can help in driving audience engagement. Now more than ever, helpful content can move your marketing from mediocre to remarkable.         Presenter: Jason Wheeler, marketing coordinator, Carrollton-Farmers Branch ISD, Carrollton, Texas         Host: Cathy Kedjidjian, director,…

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