Careers


MinnSPRA helps connect qualified candidates with professional opportunities in school public relations by posting positions here. If you have a position to post, please email it to Ann Kvaal.


Marketing Specialist – Hopkins Public Schools

JOB SUMMARY

To increase brand visibility and engagement strategies that support Hopkins Public Schools and Hopkins Community Education marketing and communications objectives and engage target audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  1. Be a passionate contributor to Hopkins Public Schools and Hopkins Community Education marketing and communications team goals, tactics, and objectives as we take our school district from Great to World Class.
  2. Develop and execute innovative graphic designs for a wide range of digital and print marketing materials and products to engage target audiences.
  3. Collaborate with leadership to develop original marketing materials and/or re-design existing materials for a variety of mediums.
  4. Create marketing materials that are visually appealing, current with industry trends and advancements, and consistently on brand.
  5. Create engaging graphics and content for social media posts.
  6. Effectively manage a schedule of digital and print projects from inception to delivery, including coordination among departments/vendors, problem-solving, reviewing/approving art proofs, etc.
  7. Assists in development and execution of digital marketing strategies, brand messaging, social outreach, optimization strategies, and analytics to strengthen web and social media performance and traffic.
  8. Suggest/implement marketing tactics to reach broader audiences.
  9. Assist in implementation and maintenance of branding guidelines and standards across all mediums.
  10. Proofread, edit, and research content for a variety of mediums (web, print, social media).
  11. Provide training and user support to district staff on website use and branding guidelines.
  12. Coordinate production schedule of District and community education publication materials.

KNOWLEDGE, SKILLS AND ABILITIES

  • Education and experience in graphic design and creating innovative digital and print marketing materials.
  • A keen eye for aesthetics and details.
  • Highly proficient in Adobe InDesign, Photoshop, and Illustrator.
  • Training or experience with social media, email marketing, web analytics, search optimization, Google Ads, and Facebook Ads/Ad Manager.
  • Training and experience in writing and proofreading.
  • Proactive idea generator and self-starter.
  • Strong interpersonal and relationship-building skills.
  • Desire to work as part of a collaborative team.
  • Effective communication skills (oral and written).
  • Ability to work well and prioritize effectively under pressure with multiple competing deadlines and rapidly changing priorities.
  • Effective time-management and project-management skills.
  • Ability to be flexible and responsive to work direction and feedback.
  • Strong critical-thinking and problem-solving skills.
  • Training and experience in website maintenance.
  • Experience in digital marketing preferred.
  • Photography skills a plus.

EDUCATION / CERTIFICATION REQUIREMENTS

  • College degree and 3 years experience in graphic design, marketing, advertising, or related field.
  • Background in school marketing, Community Education, or non-profit sector desired

EXPERIENCE REQUIREMENTS

  • Demonstrated experience in graphic design, print material design, photo editing, and project coordination.
  • Advanced skills in creative ability to visually convey a concept through design.
  • Advanced skills in Adobe InDesign, Photoshop, and Illustrator.
  • Advanced proofreading skills.
  • Training and experience in writing and editing.
  • Training and experience in website design and maintenance.
  • Training or experience with social media, email marketing, web analytics, search optimization, Google Ads, and Facebook Ads/Ad Manager.
  • Experience in photography helpful.
  • Experience with Google Suite, Microsoft Word, Excel, and PowerPoint.

COMPETENCIES AND/OR VALUES COMMON TO ALL POSITIONS

  • A clear and demonstrated commitment to bring Hopkins Public Schools from great to world class because every child deserves a brilliant future.
  • Perform assigned responsibilities in a manner consistent with the Hopkins Public Schools’ Core Values.
  • Support the goals, missions, and values of Vision 2031.

OTHER INFORMATION

  • Full-Time; Year Round
  • Salary Range: $20.79 or above depending on experience

To apply online, click here.