MinnSPRA helps connect qualified candidates with professional opportunities in school public relations by posting positions here. If you have a position to post, please email it to Ann Kvaal.

Communications Specialist – Spring Lake Park Schools

  • Position Type: Unaffiliated II – non-supervisory/Communications Specialist
  • Date Posted: 11/13/2019
  • Location: District Services Center


Spring Lakes Park Schools is looking for a communication specialist with strong skills in design and visual storytelling. Our ideal colleague has graphic design chops, a panache for photography and dabbles in video. Writing and other foundation communication and public relations skills are a plus. Passion for learning and education is a must – for yourself and for our community.

Spring Lake Park Schools serves 6,200 students from the suburbs of Blaine, Fridley and Spring Lake Park, in the northern Minneapolis-St. Paul metropolitan area. Recognized for our efforts in personalized learning, we work every day to create a culture where teachers and staff have the freedom, flexibility and invitation to design new ways of learning that deepen student engagement and improve student success.

What we ask of you

  • Assist in planning, developing and implementing the district communication and marketing plan
  • Design engaging communication experiences – digital, print and in person – that bring the unique learning and teaching story of Spring Lakes Park Schools to life and inspire people to engage more deeply
  • Show interest in learning about and deeply understanding the parent, student and teacher experience, assist in creating a map of where those experiences are going and contribute to helping get us there
  • Produce visually appealing content for a variety of channels and audiences

Your qualifications

  • Four-year degree or equivalent experience in design, marketing, communication or related area
  • Excellent graphic design and visual storytelling experience using common tools of the trade: Adobe Suite, Finalsite (or other CMS), etc.
  • Proven abilities in photography and video shooting and editing
  • Proficiency in digital communication platforms – content management platforms, social networks, etc.
  • Ability to engage and inspire others and a can-do, idea generating, leap forward attitude
  • Strong interpersonal skills and ability to productively engage with a variety of people

 What we provide:
–       Full time role with highly competitive salary and benefits
–       Paid time off (21 off-duty/vacation days, 12 holidays, 17 sick days)
–       An environment overflowing with compelling stories to share and infused with purpose every day; great opportunity to build your portfolio
–       A fun, engaging, creative team to work alongside and learn and grow with

How to Apply
Position will remain open until filled.
Individuals who wish to be considered for this position must apply online at
Only qualified and appropriately licensed individuals will be considered for an interview.

For any inquiries or questions regarding the position, please feel free to contact Erika Taible, Director of Communications & Marketing, at or (763) 600-5070.

Director of Communication and Community Relations – South Washington County Schools

Develop, direct and implement communications and community relations strategies for South Washington County School District ensuring that all district communication, marketing and community relations are cohesive, consistent and effective in supporting the district’s mission and strategic plan.  Serve as the internal coordinator of the District’s annual strategic planning process.


  1. Create and execute a comprehensive, strategic and integrated internal and external communication and community relations plan to positively engage the community.
  2. Serve as a primary resource for crisis management communications processes, including planning and directing crisis communication plans and responses that support the District’s mission and values and state and federal guidelines.
  3. Assist Superintendent with communication and coordination of major district initiatives.
  4. Assist Superintendent in interpreting, implementing and reporting School Board actions by serving on leadership team, attending School Board meetings and providing community relations consultation to decision-makers.
  5. Coordinate, organize and support the work of district leaders and action planning team efforts to ensure annual review of the District’s Strategic Plan is conducted, while promoting ongoing efforts of the district’s strategic objectives, values and overall mission.
  6. Supervise and manage the Communication Department, which includes preparing and monitoring budgets, supervising and evaluating staff, developing and implementing department goals and objectives, and programming for district’s educational cable access channel.
  7. Serve as the on camera key spokesperson for the district with the media and media outlets. Provide support to district leaders in issues involving media relations.
  8. Develop and implement community relations activities, services, and marketing efforts, that will enhance the school district’s image in the community.
  9. Manage and respond to requests for data under the Government Data Practices Act and other state and federal laws.
  10. Support district-wide community engagement efforts and serve as a community liaison through local organizations.
  11. Serve as a legislative liaison through the efforts of the Association of Metropolitan School Districts and District 833 School Communicators.
  12. Provide leadership for employee recognition and community outreach activities.
  13. Manage production of all major school district publications.
  14. Other duties as assigned.



  1. Bachelor’s Degree in Journalism, Mass Communications, Public Relations or a related field.
  2. Five years of professional level experience in the research, written preparation and dissemination of information to the public through such media as publications, social media, broadcasting or public speaking.
  3. Experience with print or electronic media, including photography, writing, editing, layout and design of publications.
  4. Supervisory experience.
  5. Demonstrated experience planning, managing and executing crisis communication plans.
  6. Exceptional verbal and written communication skills.
  7. Demonstrated ability to design, develop and implement innovative communications.
  8. Familiarity with state and federal laws regarding data privacy.
  9. Demonstrates ability to think strategically and to develop and manage complex programs.
  10. Excellent writing, speaking and editing skills.
  11. Proficient with the internet, and the ability to conceptualize web content and design.
  12. Excellent Microsoft Office skills and knowledge of other appropriate software.
  13. Detail-oriented and highly organized work style, ability to work successfully under pressure and meet deadlines.
  14. Excellent interpersonal skills, demonstrated positive attitude, team player and community builder.
  15. Prompt, regular and reliable attendance
  16. Communicates with students, parents, co-workers, supervisors, and the community in a positive and responsive way that is consistently welcoming and enhances effective work relationships.
  17. Demonstrates an appreciation of diversity in all interactions and job functions

1. Understanding and knowledge of equity practices that enhance student success and support family and community members

To apply online, click here.

Marketing and Communications Specialist – Eastern Carver County Schools

Position Description:

Under the direction of the Director of Communications and Community Relations, develop and enhance positive relationships between Eastern Carver County Schools and its stakeholders.  Work for a public school system that serves a diverse community with high expectations for the education of its children.  Coordinate multiple tasks and varying deadlines.  Primary responsibilities include:  Identify opportunities and implement strategic marketing programs; write for a variety of publications including print, website, intranet and social media; assist with overall department communications to both internal and external audiences; enhance relationships with business; civic and community organizations; implement training for staff; coordinate multiple projects.

Duties: Design and implement marketing strategies, provide communications support.

Preferred Qualifications: Bachelor’s degree in business communications, marketing, public relations, or related field
Experience Requirements:  Five years of related professional experience.  Experience with social media to achieve public relations and/or marketing objectives.

Major Job Functions/Specific Tasks/Required Knowledge,Abilities,Skills:
See attachment

Benefits of Employment as of July 1, 2019:   Eligible for benefits as negotiated with Professional and Technical and District 112.  This position is not eligible for overtime or comp time.

Application Procedure:

Please apply online:  (only online applications will be accepted)

Marketing Specialist – Hopkins Public Schools


To increase brand visibility and engagement strategies that support Hopkins Public Schools and Hopkins Community Education marketing and communications objectives and engage target audiences.


  1. Be a passionate contributor to Hopkins Public Schools and Hopkins Community Education marketing and communications team goals, tactics, and objectives as we take our school district from Great to World Class.
  2. Develop and execute innovative graphic designs for a wide range of digital and print marketing materials and products to engage target audiences.
  3. Collaborate with leadership to develop original marketing materials and/or re-design existing materials for a variety of mediums.
  4. Create marketing materials that are visually appealing, current with industry trends and advancements, and consistently on brand.
  5. Create engaging graphics and content for social media posts.
  6. Effectively manage a schedule of digital and print projects from inception to delivery, including coordination among departments/vendors, problem-solving, reviewing/approving art proofs, etc.
  7. Assists in development and execution of digital marketing strategies, brand messaging, social outreach, optimization strategies, and analytics to strengthen web and social media performance and traffic.
  8. Suggest/implement marketing tactics to reach broader audiences.
  9. Assist in implementation and maintenance of branding guidelines and standards across all mediums.
  10. Proofread, edit, and research content for a variety of mediums (web, print, social media).
  11. Provide training and user support to district staff on website use and branding guidelines.
  12. Coordinate production schedule of District and community education publication materials.


  • Education and experience in graphic design and creating innovative digital and print marketing materials.
  • A keen eye for aesthetics and details.
  • Highly proficient in Adobe InDesign, Photoshop, and Illustrator.
  • Training or experience with social media, email marketing, web analytics, search optimization, Google Ads, and Facebook Ads/Ad Manager.
  • Training and experience in writing and proofreading.
  • Proactive idea generator and self-starter.
  • Strong interpersonal and relationship-building skills.
  • Desire to work as part of a collaborative team.
  • Effective communication skills (oral and written).
  • Ability to work well and prioritize effectively under pressure with multiple competing deadlines and rapidly changing priorities.
  • Effective time-management and project-management skills.
  • Ability to be flexible and responsive to work direction and feedback.
  • Strong critical-thinking and problem-solving skills.
  • Training and experience in website maintenance.
  • Experience in digital marketing preferred.
  • Photography skills a plus.


  • College degree and 3 years experience in graphic design, marketing, advertising, or related field.
  • Background in school marketing, Community Education, or non-profit sector desired


  • Demonstrated experience in graphic design, print material design, photo editing, and project coordination.
  • Advanced skills in creative ability to visually convey a concept through design.
  • Advanced skills in Adobe InDesign, Photoshop, and Illustrator.
  • Advanced proofreading skills.
  • Training and experience in writing and editing.
  • Training and experience in website design and maintenance.
  • Training or experience with social media, email marketing, web analytics, search optimization, Google Ads, and Facebook Ads/Ad Manager.
  • Experience in photography helpful.
  • Experience with Google Suite, Microsoft Word, Excel, and PowerPoint.


  • A clear and demonstrated commitment to bring Hopkins Public Schools from great to world class because every child deserves a brilliant future.
  • Perform assigned responsibilities in a manner consistent with the Hopkins Public Schools’ Core Values.
  • Support the goals, missions, and values of Vision 2031.


  • Full-Time; Year Round
  • Salary Range: $20.79 or above depending on experience

To apply online, click here.