MinnSPRA helps connect qualified candidates with professional opportunities in school public relations by posting positions here. If you have a position to post, please email it to Ann Kvaal.

Director of Communications & Marketing – Spring Lake Park School District 16

The Spring Lake Park School District is a suburban Minneapolis system of approximately 6,000 students serving the communities of Blaine, Fridley, and Spring Lake Park. The District is seeking a dynamic, innovative leader to assume the role of Director of Communications and Marketing. This position will have the unique opportunity to partner with staff throughout the system to develop and implement strategic, creative communications, marketing, and engagement efforts to deepen staff, family and community pride in the Spring Lake Park Schools. Ultimately, these efforts will consistently communicate our vision and commitment to innovation, personalized learning, and ongoing excellence, positioning the district, and each child we serve, for unparalleled success in the future.

REQUIREMENTS:  Experience with strategic communications, marketing, branding and engagement efforts at the systems leadership level

QUALIFICATIONS:  The successful Director of Communications and Marketing will be an individual who…

… firmly believes:

  • that their work has a direct influence on positioning the school system, and each student and family we serve, for success now and in the future;
  • in the power of innovation, capitalizing on the creativity of colleagues while creating a culture guided by a How might we… approach, characterized by infectious action and urgent optimism;
  • in the need to work in partnership to create experiences and results that exceed the expectations of our customers – students, parents, staff, and community; and
  • in the Spring Lake Park Schools vision of personalizing learning so each child feels valued, inspired, and has a sense of belonging so that each student experiences success and sees no limits to one’s future

… has demonstrated:

  • successful experience in leading and implementing highly effective internal and external communications to promote the vision and brand of a school system, organization, and actively engage the diverse constituencies served
  • successful experience in brand management and marketing initiatives to enhance community pride, retain and attract excellent staff, and maintain and increase student marketshare
  • the ability to actively partner with staff throughout an organization to effectively communicate and market the system, deepening and scaling a commitment to organizational vision
  • the ability to utilize a variety of communication mediums to provide timely information to stakeholders
  • the ability to manage change and improvement through effective design and leadership of two-way communications


  • Strategic Communications
    • Oversee and align all internal and external communications and marketing efforts, leading creative, strategic communications to promote the vision and brand of Spring Lake Park Schools and actively engage the diverse constituencies we serve
      • Print publications: Oversee the development and distribution of print publications to strategically and creatively communicate district innovation and improvement efforts, news, and happenings to families and community.
      • Internet and electronic communications: Oversee the development and implementation of the ever-evolving world of internet and electronic communications – websites and social networking —  to engage families, community, and staff
      • Video planning and production: Oversee the ongoing use of video to communicate and share the stories of Spring Lake Park Schools
      • School and program communications: Oversee and support school and program communications, marketing, publications efforts, and event planning to ensure effectiveness and branding consistency
      • Internal communications: Partner with staff throughout the district to continuously enhance communications within and among schools and programs
      • Media relations: Serve as a liaison between the school district and news media; proactively pursuing media coverage for positive news stories, and effectively responding to media inquiries
      • Mass communication tools: Partner with district technology staff to facilitate effective implementation of staff, student, and community communication tools
      • Crisis management: Partner with the superintendent and appropriate staff to effectively communicate to various stakeholders
  • Marketing and Brand Management
    • Oversee and align overall brand management and marketing initiatives, through but not limited to mediums above, to enhance community pride, retain and attract excellent staff, and maintain and increase student market share
      • Promote the district vision and aligned programming to deepen our reputation of a system committed to innovation, personalized learning and excellence throughout and beyond the Spring Lake Park Schools community
      • Develop and implement strategies to attract excellent candidates, as well as continuously recruit existing staff
      • Develop and implement creative strategies to maintain and increase student market share
  • Leading in Partnership
    • Ultimately, the person in this position must be a visible leader who actively partners with staff throughout the system to effectively communicate and market the district, ever-deepening and scaling a commitment to our vision internally and externally throughout our Spring Lake Park Schools community

SALARY:  Highly competitive salary and benefit package for the region

APPLICATION PROCESS: Position will remain open until filled. To apply online, click here. Please feel free to contact Ryan Stromberg, Director of Human Resources and Organizational Development, for any inquiries or questions regarding the position at or (763) 600-5014.

Communications Coordinator – St. Anthony-New Brighton Schools

The City of St. Anthony Village and St. Anthony-New Brighton School District are hiring a dynamic Communications Coordinator.  This position will work with both organizations who share a unique partnership in our small community.

The Communications Coordinator supports, enhances, and implements the strategic communications plan for the City of St. Anthony and the St. Anthony-New Brighton School District to share our stories with our community.

This position will be responsible for serving on a team that supports policies and guidelines for communications.  This position will develop messages from the City and School District, disseminate information to community members, staff and families, and create and update content on both websites.  This position would also create content and monitor social media sites and develop quarterly publications from the City and School District. This position may also serve as a photographer and videographer to capture and share our stories with our community.


  • High School Diploma/Equivalent
  • Three years of experience in communications, community relations, marketing, website design, and/or journalism

Minimum Desired Qualifications:

  • Experience writing in plain language and strong written communication skills
  • Experience using a Content Management System
  • Experience proofreading and editing written documents
  • Experience collaborating in teams
  • Experience with project management
  • Experience writing for internal and external audiences for a full range of media including print and social media
  • Experience with social media strategies in a professional setting
  • Experience and demonstrates an understanding of cultural competency
  • Ability to structure communication in multiple ways for different audiences
  • Knowledge of social media
  • Experience supporting a crisis communications team

Preferred Qualifications:

  • Knowledge of best practices for communications and community engagement
  • Knowledge of InDesign
  • Experience with photography and videography

Posting closes:  Friday, July 5 at 4:00 p.m.

Apply online at:

Director of Marketing and Communications – Richfield Public Schools

The Richfield Public School District is currently accepting applications for a full time Director of Marketing and Communications beginning July 1, 2019.  The purpose of this position is to develop, implement, manage, and regularly evaluate the District’s internal and external communication, marketing, media and public relations strategies to ensure that communication is cohesive, consistent, informative, and effective in supporting the District’s mission, goals, objectives, and strategic direction.  Provide communication support for grant applications, legislative efforts and other presentations and communications to successfully tell the story of Richfield Public Schools and advance the opportunities and program in the organization.  Read attached job description for complete details.

The Richfield Public School District is in the heart of the Twin Cities Metropolitan area and serves a diverse student population in Richfield and the surrounding communities.  The Richfield Public Schools inspires and empowers each individual to learn, grow and excel.


  • Bachelor’s degree in communications, public relations, journalism, marketing or related field.
  • 3 to 5 years of communication, marketing or public relations experience, preferably within a school district or related setting.
  • Experience collaborating with community organizations and municipalities.

For more information or to apply online, click here.

Marketing & Communications Specialist, Senior – Marketing &  Communications – Minneapolis Public Schools


Under general supervision, develops and executes digital and multimedia communications; works with collaborators and community-based organizations utilizing appropriate multimedia tools and strategies to strengthen the District’s reputation and brand.

ESSENTIAL FUNCTIONS  Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills.  This list is ILLUSTRATIVE ONLY, and is not a comprehensive listing of all functions and duties performed by incumbents of this class. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours. Factors such as regular attendance at the job are not routinely listed in job descriptions, but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:

  • Maintains, updates, and expands current marketing, communications and information sharing approaches utilizing multiples tools to include videography and other multimedia platforms.
  • Creates and produces a variety of video, graphic and written materials in support of departmental and District-wide activities; produces a variety of materials and formats to support in-house information efforts and external educational and marketing activities.
  • Brainstorms ideas, suggests appropriate technology to complete marketing tasks, and coordinates with department head to modify campaigns and measure the progress of marketing projects.
  • Collaborates with the members of the communications and engagement teams.
  • Coordinates planning and implementation of videography projects including scope, goals and deliverables in collaboration with stakeholders.
  • Evaluates marketing programs and develops recommendations for changes and improvements; collects and analyzes data, and develops recommendations to improve marketing quality.
  • Supports engagement and outreach efforts in affiliate communities.
  • Ensures marketing and promotional efforts are on brand and effectively communicating value to customers.
  • Contributes to the efficiency and effectiveness of the Office of Communications, Engagement & External Affairs customer service by offering suggestions and directing/participating as an active member of a work team.
  • Presents recommendations and ideas to leadership to drive strategic decision making.
  • Demonstrates courteous and cooperative behavior when interacting with students, clients, visitors, and MPS staff; acts in a manner that promotes a harmonious and effective workplace environment
  • Enthusiastically promotes the Superintendent’s goals and priorities in compliance with all policies and procedures.
  • Maintain absolute confidentiality of work-related issues, records and MPS information.


Education, Training and Experience Guidelines

Bachelor’s degree in marketing, communications, public relations, or a closely related field, AND five (5) years of experience in marketing, specifically in education or non-profit; OR an equivalent combination of education, training and experience as determined by Human Resources.

Knowledge of:
  • Principles, practices, materials and techniques of conventional and computerized video design and production.
  • Principles and techniques of preparing effective written and video informational or educational materials.
  • Principles and practices of public relations, marketing, recruitment strategies and public communications.
  • Strategic marketing campaigns and marketing analytics.
  • MPS policies, process and procedures.
  • Principles of record keeping, records management, and management of records.
  • Customer service principles, protocols, and methods that include responding professionally, effectively, and efficiently to customer service requests.

Skill in:

  • Communicating with an equity lens.
  • Using computer-aided graphics and desktop publishing hardware and software.
  • Accurately proofing a variety of graphic and written materials.
  • Video editing and script writing.
  • Using initiative and independent judgment within established procedural guidelines.
  • Analyzing data and recommending effective solutions.
  • Assessing and prioritizing multiple tasks, projects and demands.
  • Establishing and maintaining effective working relationships with co-workers, leadership and stakeholders.
  • Operating a personal computer utilizing a wide variety of specialized software.
  • Communicating effectively verbally and in writing.
  • Providing effective customer service, and dealing tactfully and courteously with the public.
  • Understanding and maintaining highest level of confidentiality.


A valid Minnesota State Driver’s License may be required.


Work is performed in a standard office environment which requires occasionally lifting such articles as file boxes or heavier materials with help from others and/or lifting and carrying light objects frequently. A job in this category may require walking or standing to a significant degree or may involve sitting most of the time with long periods of computer work and heavy phone usage.

For more information or to apply online, click here.

Executive Director of Community Engagement and Public Relations – Moorhead Area Public Schools

The Executive Director of Community Engagement and Public Relations manages the strategic planning, development, and oversight of family engagement and community relations for Moorhead Area Public Schools.  Oversees strategic initiatives for outreach, positive engagement, and true partnership with families and the broader community of stakeholders to meet targets and objectives related to the Community Education Programming and Public Relations with the Moorhead Area Public Schools Experience. Provides a unified, non-conflicting image to the public with information of public interest in accordance with the law and School Board policies and procedures under the direction of the Superintendent.

Candidates must have experience in public relations and community engagement, with proven leadership abilities in the areas of media and communications. Successful candidates must have the ability to establish and maintain effective working relationships with staff and citizens; ability to manage fiscal, physical, and human resources to successfully carry out the function and programs of the office; ability to communicate effectively, both orally and in writing.

A bachelor’s degree in communications, media relations, education, or related field and  a minimum of five years of successful experience in communication, public information management and communications, preferably in a K-12 setting is required. A masters degree in a relevant field, supervisory experience and experience administering community education programs or activities is preferred.

Licensure as a Community Education Director by the Minnesota Department of Education or the ability to obtain is preferred.

Competitive salary plus benefits. This position falls in the A3 lane of the attached Administrator Contract.

Application Procedure:
Apply online

June 16, 2019


Marketing and Communications Specialist – Benilde-St. Margaret’s

This position requires 3-4 years of relevant experience and a strong passion for marketing, communications and storytelling in a creative and upbeat environment.

This individual will work with the Director of Marketing & Communications to implement comprehensive internal and external marketing and communication strategies to raise awareness of the organization among key stakeholders and influencers, as well as preserve and enhance the organization’s brand.

The Marketing & Communication Specialist will promote Benilde-St. Margaret’s School through the website, social media, email campaigns, video production, and additional print and digital communications. 

Interested applicants should email resume, cover letter and salary requirements to Director of Human Resources Margie Ryan at

View the position description here.