Documents & Resources

Find resources here that can help you develop a quality school communications program.

Connect with your fellow MinnSPRA members, gain access to our vast body of knowledge, and get exclusive benefits to help you advance in your career.

Our website contains a wealth of resources and tools, including communications planning templates and an online library. Some of these resources are available to MinnSPRA members only (marked with ).


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COVID-19 Resources Google folder

Racial Equity Communications Resources

    Materials for Racial Equity Communications

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Racial Equity Communications Resources

President’s E-News

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May 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020

2019 Fall Conference Materials

    Materials for the 2019 Fall Conference: "Stronger Together: Enhancing your communication toolkit"

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Becoming a Racial Equity Leader Julia Berry, Courtney Caldwell, & Rachel Hicks
Supporting Queer and Transgender Students in Minnesota: Past Failures and Future Opportunities Dave Edwards
Social Media Made Easy: 9 Strategies for Generating Awesome Content! Andrea Gribble
School PR Hacks Cassondra Knudson and Ariana Miron
Creating Communication Partnerships Shelly Schulz
7 Tips for Building a Better Photo Library Renae Reedy
Roadmap to Effective Education Advocacy Kimberley Dunn Lewis
The Golden Rule of Wellness AT Consulting

2018 Fall Conference Materials

    Materials for the 2018 Fall Conference: "Staying in the Ring"

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Up Your Game by Asking Better Questions Steve Hegele, CEO, Helege, Inc.
Steps to Flexing Your Strategic Muscles in the PR Planning Process Barb Nicol, APR, Barbara Nicol Public Relations
How to Survive a Social Media Fire Rick Kaufman, APR
Web Trends and Your Website Jackie LoVerme, Finalsite and Coley Fehringer, Spring Lake Park Schools
When Tragedy Strikes - A Behind the Scene Look at St. Louis Park Public Schools Communication Response Sara Thompson, APR and SLP Administration
Reimagine Minnesota Update Superintendents Dr. John Schultz and Dr. Dennis Peterson
Breaking News: They Don't Care (Or Do They?) Carissa Keister, APR
Stillwater Schools Decision Making Framework Carissa Keister, APR
Stillwater Schools Public Participation Model Carissa Keister, APR
Protecting Your Brand (R): The Why and How of Registering Your Trademark Peter Shaw and Tony Taschner - Rosemount-Apple Valley-Eagan Public Schools
Create Accessible Landing Pages Targeting Your Core Audience Chelsea Janke
Jab, Jab, Jab, Right Hook: Using Content Marketing to Drive Results Jason Wheeler
Jab, Jab, Jab, Right Hook Notes Jason Wheeler

2017 Fall Conference Materials

    Materials for the 2016 Fall Conference: "Think Lead Communicate 2.0"

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School Finance 101 Bill Menozzi and John Morstad
Understanding our Community: Latino Minnesotans Henry Jiménez
Understanding our Community: Asian Pacific Minnesotans Sia Her
Behavioral Economics and Communication James Heyman
Managing Reputation in a Changing Communications Environment Tom Horner
Eastern Carver County Backstory Brett Johnson, APR

2017 Spring Conference Materials


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All in: Get stirred up for inclusion
Branding Session

2015 Fall Conference Materials

Materials for the 2015 Fall Conference: "Building Trust: Building bridges with various audiences"

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MinnSPRA Fall 2015 Conference Agenda MinnSPRA
MinnSPRA's New Website & Facebook Group Andrew A. Hagen
Thursday: Murder Mystery presentation Alyssa Diamond & Peter Leatherman
Friday: Featured Speaker: Building Trust to Tell Your Story presentation Bob McNaney
Friday: Becoming a Trusted Advisor presentation Bob Noyed
Friday: Building Trust by Making Info Understandable Chelsea Janke & Scott Rogers, CEL PR
Friday: Lunch Session presentations, Building Trust With Legislators and The Importance of Building Trust With Community Sara Thompson, APR & Tom Gillaspy
Friday: 30 Ideas in 30 Minutes Krista Bergert; Jeff Dehler, APR; Brett Johnson, APR; Mindy Mateuszczyk; Kristi Mussman; & Tony Taschner

APR Resources

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What is APR (Accreditation in Public Relations)? Universal Accreditation Board
APR: The Next Stop on Your PR Career Track? NSPRA
Accreditation: Past, Present and Guiding the Future PRSA
Happy 50th to the APR: Celebrating Accreditation’s Golden Anniversary PRSA

Budget and Financial Resources

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A 10-Minute Guide to Understanding Your Property Taxes and Schools Mounds View Public Schools

Crisis Communication Resources

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Crisis Communication 101 Nancy Kracke
Crisis Tips for School Administrators National Association of School Psychologists
Responses Addressing School Shootings MinnSPRA
Communication Guidelines on Addressing the Death of an Employee or Employee’s Family Members
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Public Relations and Communication Resources

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Working with Newspapers MSBA
Communication on a Shoestring Budget MinnSPRA
Tackling a Giant PR World on a Small District Budget Laura Barta
PR Ideas that Work Laura Barta
Tips for Taking Great Photos Laura Barta

Communication Templates

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Hot Weather Notice Mary Olson

2013 Fall Conference Materials

Materials for the 2013 Fall Conference.

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2013 Metro Referendum Election Results Scott Croonquist
2013 Referendum Review and 2014 Legislative Session Preview Scott Croonquist
MinnSPRA 2013-2015 Plan Christine Wroblewski
Concept Notes for Busy People Rose McKinney
Reputation Management: From Philosophy to Modern Day Practice Rose McKinney
New Age of Communicating in a Crisis Rick Kaufman
Measuring What Matters – Communications Measurement In The Social Age Katie Delahaye Paine
Building Public Confidence in School Budgets DeeAnn Konrad