Find resources here that can help you develop a quality school communications program.
Connect with your fellow MinnSPRA members, gain access to our vast body of knowledge, and get exclusive benefits to help you advance in your career.
Our website contains a wealth of resources and tools, including communications planning templates and an online library. Some of these resources are available to MinnSPRA members only (marked with ).
COVID-19
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COVID-19 Resources Google folder |
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Racial Equity Communications Resources
Materials for Racial Equity Communications
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Racial Equity Communications Resources |
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President’s E-News
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May 2021 |
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March 2021 |
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February 2021 |
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January 2021 |
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December 2020 |
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November 2020 |
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October 2020 |
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September 2020 |
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2019 Fall Conference Materials
Materials for the 2019 Fall Conference: "Stronger Together: Enhancing your communication toolkit"
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Becoming a Racial Equity Leader |
Julia Berry, Courtney Caldwell, & Rachel Hicks |
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Supporting Queer and Transgender Students in Minnesota: Past Failures and Future Opportunities |
Dave Edwards |
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Social Media Made Easy: 9 Strategies for Generating Awesome Content! |
Andrea Gribble |
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School PR Hacks |
Cassondra Knudson and Ariana Miron |
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Creating Communication Partnerships |
Shelly Schulz |
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7 Tips for Building a Better Photo Library |
Renae Reedy |
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Roadmap to Effective Education Advocacy |
Kimberley Dunn Lewis |
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The Golden Rule of Wellness |
AT Consulting |
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2018 Fall Conference Materials
Materials for the 2018 Fall Conference: "Staying in the Ring"
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Up Your Game by Asking Better Questions |
Steve Hegele, CEO, Helege, Inc. |
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Steps to Flexing Your Strategic Muscles in the PR Planning Process |
Barb Nicol, APR, Barbara Nicol Public Relations |
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How to Survive a Social Media Fire |
Rick Kaufman, APR |
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Web Trends and Your Website |
Jackie LoVerme, Finalsite and Coley Fehringer, Spring Lake Park Schools |
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When Tragedy Strikes - A Behind the Scene Look at St. Louis Park Public Schools Communication Response |
Sara Thompson, APR and SLP Administration |
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Reimagine Minnesota Update |
Superintendents Dr. John Schultz and Dr. Dennis Peterson |
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Breaking News: They Don't Care (Or Do They?) |
Carissa Keister, APR |
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Stillwater Schools Decision Making Framework |
Carissa Keister, APR |
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Stillwater Schools Public Participation Model |
Carissa Keister, APR |
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Protecting Your Brand (R): The Why and How of Registering Your Trademark |
Peter Shaw and Tony Taschner - Rosemount-Apple Valley-Eagan Public Schools |
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Create Accessible Landing Pages Targeting Your Core Audience |
Chelsea Janke |
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Jab, Jab, Jab, Right Hook: Using Content Marketing to Drive Results |
Jason Wheeler |
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Jab, Jab, Jab, Right Hook Notes |
Jason Wheeler |
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2017 Fall Conference Materials
Materials for the 2016 Fall Conference: "Think Lead Communicate 2.0"
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School Finance 101 |
Bill Menozzi and John Morstad |
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Understanding our Community: Latino Minnesotans |
Henry Jiménez |
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Understanding our Community: Asian Pacific Minnesotans |
Sia Her |
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Behavioral Economics and Communication |
James Heyman |
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Managing Reputation in a Changing Communications Environment |
Tom Horner |
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Eastern Carver County Backstory |
Brett Johnson, APR |
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2017 Spring Conference Materials
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All in: Get stirred up for inclusion |
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Branding Session |
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2015 Fall Conference Materials
Materials for the 2015 Fall Conference: "Building Trust: Building bridges with various audiences"
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MinnSPRA Fall 2015 Conference Agenda |
MinnSPRA |
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MinnSPRA's New Website & Facebook Group |
Andrew A. Hagen |
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Thursday: Murder Mystery presentation |
Alyssa Diamond & Peter Leatherman |
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Friday: Featured Speaker: Building Trust to Tell Your Story presentation |
Bob McNaney |
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Friday: Becoming a Trusted Advisor presentation |
Bob Noyed |
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Friday: Building Trust by Making Info Understandable |
Chelsea Janke & Scott Rogers, CEL PR |
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Friday: Lunch Session presentations, Building Trust With Legislators and The Importance of Building Trust With Community |
Sara Thompson, APR & Tom Gillaspy |
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Friday: 30 Ideas in 30 Minutes |
Krista Bergert; Jeff Dehler, APR; Brett Johnson, APR; Mindy Mateuszczyk; Kristi Mussman; & Tony Taschner |
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APR Resources
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What is APR (Accreditation in Public Relations)? |
Universal Accreditation Board |
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NSPRA Support for APR |
NSPRA |
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APR: The Next Stop on Your PR Career Track? |
NSPRA |
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Accreditation: Past, Present and Guiding the Future |
PRSA |
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Happy 50th to the APR: Celebrating Accreditation’s Golden Anniversary |
PRSA |
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Budget and Financial Resources
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A 10-Minute Guide to Understanding Your Property Taxes and Schools |
Mounds View Public Schools |
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Crisis Communication Resources
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Crisis Communication 101 |
Nancy Kracke |
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Crisis Tips for School Administrators |
National Association of School Psychologists |
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Responses Addressing School Shootings |
MinnSPRA |
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Communication Guidelines on Addressing the Death of an Employee or Employee’s Family Members |
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Public Relations and Communication Resources
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Working with Newspapers |
MSBA |
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Communication on a Shoestring Budget |
MinnSPRA |
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Tackling a Giant PR World on a Small District Budget |
Laura Barta |
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PR Ideas that Work |
Laura Barta |
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Tips for Taking Great Photos |
Laura Barta |
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Communication Templates
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Hot Weather Notice |
Mary Olson |
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2013 Fall Conference Materials
Materials for the 2013 Fall Conference.
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2013 Metro Referendum Election Results |
Scott Croonquist |
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2013 Referendum Review and 2014 Legislative Session Preview |
Scott Croonquist |
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MinnSPRA 2013-2015 Plan |
Christine Wroblewski |
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Concept Notes for Busy People |
Rose McKinney |
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Reputation Management: From Philosophy to Modern Day Practice |
Rose McKinney |
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New Age of Communicating in a Crisis |
Rick Kaufman |
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Measuring What Matters – Communications Measurement In The Social Age |
Katie Delahaye Paine |
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Building Public Confidence in School Budgets |
DeeAnn Konrad |
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