Documents & Resources

Find resources here that can help you develop a quality school communications program.

Connect with your fellow MinnSPRA members, gain access to our vast body of knowledge, and get exclusive benefits to help you advance in your career.

Our website contains a wealth of resources and tools, including communications planning templates and an online library. Some of these resources are available to MinnSPRA members only (marked with ).

2017 Spring Conference Materials


Resource Link Source Link
All in: Get stirred up for inclusion
Branding Session

2017 Fall Conference Materials

    Materials for the 2016 Fall Conference: "Think Lead Communicate 2.0"

Resource Link Source Link
When Generations Connect Kim Lear
School Finance 101 Bill Menozzi and John Morstad
Understanding our Community: Latino Minnesotans Henry Jiménez
Understanding our Community: Asian Pacific Minnesotans Sia Her
Behavioral Economics and Communication James Heyman
Managing Reputation in a Changing Communications Environment Tom Horner
Eastern Carver County Backstory Brett Johnson, APR

2015 Fall Conference Materials

Materials for the 2015 Fall Conference: "Building Trust: Building bridges with various audiences"

Document Author Download
MinnSPRA Fall 2015 Conference Agenda MinnSPRA
MinnSPRA's New Website & Facebook Group Andrew A. Hagen
Thursday: Murder Mystery presentation Alyssa Diamond & Peter Leatherman
Friday: Featured Speaker: Building Trust to Tell Your Story presentation Bob McNaney
Friday: Becoming a Trusted Advisor presentation Bob Noyed
Friday: Building Trust by Making Info Understandable Chelsea Janke & Scott Rogers, CEL PR
Friday: Lunch Session presentations, Building Trust With Legislators and The Importance of Building Trust With Community Sara Thompson, APR & Tom Gillaspy
Friday: 30 Ideas in 30 Minutes Krista Bergert; Jeff Dehler, APR; Brett Johnson, APR; Mindy Mateuszczyk; Kristi Mussman; & Tony Taschner

APR Resources

Resource Link Source Link
What is APR (Accreditation in Public Relations)? Universal Accreditation Board
APR: The Next Stop on Your PR Career Track? NSPRA
Accreditation: Past, Present and Guiding the Future PRSA
Happy 50th to the APR: Celebrating Accreditation’s Golden Anniversary PRSA

Budget and Financial Resources

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A 10-Minute Guide to Understanding Your Property Taxes and Schools Mounds View Public Schools

Crisis Communication Resources

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Crisis Communication 101 Nancy Kracke
Crisis Tips for School Administrators National Association of School Psychologists
Responses Addressing School Shootings MinnSPRA
Communication Guidelines on Addressing the Death of an Employee or Employee’s Family Members

Public Relations and Communication Resources

Document Author Download
Working with Newspapers MSBA
Communication on a Shoestring Budget MinnSPRA
Tackling a Giant PR World on a Small District Budget Laura Barta
PR Ideas that Work Laura Barta
Tips for Taking Great Photos Laura Barta

Communication Templates

Document Author Download
Hot Weather Notice Mary Olson

2013 Fall Conference Materials

Materials for the 2013 Fall Conference.

Document Author Download
2013 Metro Referendum Election Results Scott Croonquist
2013 Referendum Review and 2014 Legislative Session Preview Scott Croonquist
MinnSPRA 2013-2015 Plan Christine Wroblewski
Concept Notes for Busy People Rose McKinney
Reputation Management: From Philosophy to Modern Day Practice Rose McKinney
New Age of Communicating in a Crisis Rick Kaufman
Measuring What Matters – Communications Measurement In The Social Age Katie Delahaye Paine
Building Public Confidence in School Budgets DeeAnn Konrad