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January 2019

January 2019 Coffee Chat

January 16 @ 10:00 am - 10:40 am

School Communications Success – What’s the Plan? “Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!” ― Brian Tracy, author and motivational speaker Let’s CHAT about how you and your district have created and implemented communications plans. Join us for a CHAT from your computer. Wednesday, January 16, 10:00 AM – 10:40 AM  To join the conversation, click on the link at 10 AM and you’ll see your MinnSPRA…

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Think and Drink

January 22 @ 4:30 pm - 6:00 pm
The Loop Bar + Restaurant, 5331 West 16th Street
St. Louis Park, MN United States
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Join your fellow school public relations professionals at MinnSPRA’s next Think and Drink event to learn, vent and chat with people you enjoy. Theme 2018 Referenda Recap: Working with Yes Committees What This Think and Drink features Greg Abbott from the Minnesota School Boards Association (MSBA) who will provide a recap of how Minnesota referenda fared in 2018, and Jim Meyer, Political Organizing Specialist with Education Minnesota, who will share how Education MN can help your district’s citizens’ committee. Both…

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February 2019

Power Hour: ​Making the Most of Your One-Person PR Department

February 8 @ 11:00 am - 12:00 pm
CEL Marketing PR Design, 3033 Campus Drive E190
Plymouth, MN 55441 United States
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If there’s one struggle every one-person school PR department faces, it’s finding enough time to plan strategically while also meeting day-to-day obligations. How do you share all the great things going on in your schools when you’re the only communications person in your district? Make a difference in your schools and your community by planning and executing strategic communications. Hear examples and learn tips and ideas from fellow one-person departments to help prioritize, maximize and amplify your communications efforts to…

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March 2019

Power Hour: Take Your Administrators to Communication Camp: A How-to Guide

March 15 @ 11:00 am - 12:00 pm
Elk River District Office, 11500 193rd Ave. N
Elk River, MN 55330
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Free

Administrative support is essential when it comes to finding and sharing the great stories going on in your schools. Lack that support, and you’ll encounter constant barriers to achieving your communication goals. Learn how one district used a “communication camp” to motivate and empower its administrators to become more active, successful partners in school communication efforts. This session will include practical guidance on setting up a Communication Camp for administrators such as: How, when and where to hold it for…

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April 2019

Think and Drink

April 3 @ 4:30 pm - 6:00 pm
Mad Jacks Sports Cafe, 935 County Road E East
Vadnais Heights, MN 55127
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Join your fellow school public relations professionals at MinnSPRA’s next Think and Drink event to learn, vent and chat with people you enjoy. Theme The Beauty of Creative Problem-Solving What As communicators, we are continuously tasked with coming up with creative solutions to the latest challenges. But what do you do when your creative energy is low and your creative toolbox is almost empty? Special guest Troy Strand, White Bear Innovation Coach, looks  forward to sharing his successes of embracing…

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2019 Spring Conference: Communicating for Racial Equity

April 4 @ 8:00 am - 4:30 pm
Vadnais Heights Commons, 655 County Rd F E
Vadnais Heights, MN 55127 United States
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$35.00 – $179.00

Join us for MinnSPRA’s 2019 Spring Conference! The conference topic is "Communicating for Racial Equity" and the morning session will be presented by two keynote speakers, Gordon Goodwin, Midwest Region Project Manager at the Government Alliance on Race and Equity (GARE); and Jennifer Godinez, Associate Director at the Minnesota Education Equity Partnership (MnEEP). The day will focus on the importance of incorporating race and equity in our work as school district communicators. Gordon and Jennifer will cover how to communicate…

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Power Hour: Copyright Essentials to Keep Your District Safe in a Multimedia World

April 12 @ 11:00 am - 12:00 pm
South St. Paul Public Schools, 104 Fifth Ave S.
South St. Paul, MN 55075 United States
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Free

Want to use a chart-topping artist's new song or clips from a hot video on YouTube to promote a school program or your next bond vote? Caution ahead! What you don't know about copyright can hit your district hard, and with more than just fines. In this webinar, explore common misperceptions in the education community about how copyright applies to protected content used by educators, students and school communicators. (What "fair use" does and doesn't cover may surprise you.) Misunderstanding…

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May 2019

Think and Drink

May 2 @ 4:30 pm - 6:30 pm
REM5 Virtual Reality Laboratory, 4950 W 35th Street
St. Louis Park, MN United States
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Join your fellow school public relations professionals at MinnSPRA’s next Think and Drink event to learn, vent and chat with people you enjoy. Theme Emerging Technologies What If you think virtual reality is confined to classrooms using Google Cardboard, think again. Virtual reality is changing the way we communicate, work and learn. Think of REM5 like going to a computer lab in the early 1980s (for those of you who were alive then!). This Think and Drink will be more…

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Power Hour: Drive District Engagement with Content Marketing

May 10 @ 11:00 am - 12:00 pm
ISD 196 District Office, 3455 153rd St West
Rosemount, MN United States
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Free

The traditional ways in which you marketed your district may not be working as well anymore. Increased competition in public education is forcing school districts to use innovative approaches to market their schools and programs. Learn how content marketing can help in driving audience engagement. Now more than ever, helpful content can move your marketing from mediocre to remarkable.         Presenter: Jason Wheeler, marketing coordinator, Carrollton-Farmers Branch ISD, Carrollton, Texas         Host: Cathy Kedjidjian, director,…

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June 2019

MinnSPRA Leadership Seminar 2.0

June 21 @ 8:00 am - June 24 @ 12:30 pm
Minnesota State University, Mankato – Edina, 7500 France Ave. South
Edina, MN 55435 United States
$75.00 – $115.00

            While the following descriptions highlight target audiences, sessions are open to all interested participants. Emerging Leaders - This session is targeted at new and mid-career school communications professionals (less than 10 years of experience) who are looking to advance their leadership skills and literacies into more strategic endeavors. Participants will learn how to take the experiences they have in leading and managing tactics and projects and transfer them to opportunities that help them lead…

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