Events Search and Views Navigation
January 2019
January 2019 Coffee Chat
School Communications Success – What’s the Plan? “Every minute you spend in planning saves 10 minutes in execution; this gives you a 1,000 percent return on energy!” ― Brian Tracy, author and motivational speaker Let’s CHAT about how you and your district have created and implemented communications plans. Join us for a CHAT from your computer. Wednesday, January 16, 10:00 AM – 10:40 AM To join the conversation, click on the link at 10 AM and you’ll see your MinnSPRA…
Find out more »Think and Drink
Join your fellow school public relations professionals at MinnSPRA’s next Think and Drink event to learn, vent and chat with people you enjoy. Theme 2018 Referenda Recap: Working with Yes Committees What This Think and Drink features Greg Abbott from the Minnesota School Boards Association (MSBA) who will provide a recap of how Minnesota referenda fared in 2018, and Jim Meyer, Political Organizing Specialist with Education Minnesota, who will share how Education MN can help your district’s citizens’ committee. Both…
Find out more »February 2019
Power Hour: Making the Most of Your One-Person PR Department
If there’s one struggle every one-person school PR department faces, it’s finding enough time to plan strategically while also meeting day-to-day obligations. How do you share all the great things going on in your schools when you’re the only communications person in your district? Make a difference in your schools and your community by planning and executing strategic communications. Hear examples and learn tips and ideas from fellow one-person departments to help prioritize, maximize and amplify your communications efforts to…
Find out more »March 2019
Power Hour: Take Your Administrators to Communication Camp: A How-to Guide
Administrative support is essential when it comes to finding and sharing the great stories going on in your schools. Lack that support, and you’ll encounter constant barriers to achieving your communication goals. Learn how one district used a “communication camp” to motivate and empower its administrators to become more active, successful partners in school communication efforts. This session will include practical guidance on setting up a Communication Camp for administrators such as: How, when and where to hold it for…
Find out more »April 2019
Think and Drink
Join your fellow school public relations professionals at MinnSPRA’s next Think and Drink event to learn, vent and chat with people you enjoy. Theme The Beauty of Creative Problem-Solving What As communicators, we are continuously tasked with coming up with creative solutions to the latest challenges. But what do you do when your creative energy is low and your creative toolbox is almost empty? Special guest Troy Strand, White Bear Innovation Coach, looks forward to sharing his successes of embracing…
Find out more »2019 Spring Conference: Communicating for Racial Equity
Join us for MinnSPRA’s 2019 Spring Conference! The conference topic is "Communicating for Racial Equity" and the morning session will be presented by two keynote speakers, Gordon Goodwin, Midwest Region Project Manager at the Government Alliance on Race and Equity (GARE); and Jennifer Godinez, Associate Director at the Minnesota Education Equity Partnership (MnEEP). The day will focus on the importance of incorporating race and equity in our work as school district communicators. Gordon and Jennifer will cover how to communicate…
Find out more »Power Hour: Copyright Essentials to Keep Your District Safe in a Multimedia World
Want to use a chart-topping artist's new song or clips from a hot video on YouTube to promote a school program or your next bond vote? Caution ahead! What you don't know about copyright can hit your district hard, and with more than just fines. In this webinar, explore common misperceptions in the education community about how copyright applies to protected content used by educators, students and school communicators. (What "fair use" does and doesn't cover may surprise you.) Misunderstanding…
Find out more »May 2019
Think and Drink
Join your fellow school public relations professionals at MinnSPRA’s next Think and Drink event to learn, vent and chat with people you enjoy. Theme Emerging Technologies What If you think virtual reality is confined to classrooms using Google Cardboard, think again. Virtual reality is changing the way we communicate, work and learn. Think of REM5 like going to a computer lab in the early 1980s (for those of you who were alive then!). This Think and Drink will be more…
Find out more »Power Hour: Drive District Engagement with Content Marketing
The traditional ways in which you marketed your district may not be working as well anymore. Increased competition in public education is forcing school districts to use innovative approaches to market their schools and programs. Learn how content marketing can help in driving audience engagement. Now more than ever, helpful content can move your marketing from mediocre to remarkable. Presenter: Jason Wheeler, marketing coordinator, Carrollton-Farmers Branch ISD, Carrollton, Texas Host: Cathy Kedjidjian, director,…
Find out more »June 2019
MinnSPRA Leadership Seminar 2.0
While the following descriptions highlight target audiences, sessions are open to all interested participants. Emerging Leaders - This session is targeted at new and mid-career school communications professionals (less than 10 years of experience) who are looking to advance their leadership skills and literacies into more strategic endeavors. Participants will learn how to take the experiences they have in leading and managing tactics and projects and transfer them to opportunities that help them lead…
Find out more »