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March 2019

Power Hour: Take Your Administrators to Communication Camp: A How-to Guide

March 15, 2019 @ 11:00 am - 12:00 pm
Elk River District Office, 11500 193rd Ave. N
Elk River, MN 55330
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Free

Administrative support is essential when it comes to finding and sharing the great stories going on in your schools. Lack that support, and you’ll encounter constant barriers to achieving your communication goals. Learn how one district used a “communication camp” to motivate and empower its administrators to become more active, successful partners in school communication efforts. This session will include practical guidance on setting up a Communication Camp for administrators such as: How, when and where to hold it for…

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April 2019

Power Hour: Copyright Essentials to Keep Your District Safe in a Multimedia World

April 12, 2019 @ 11:00 am - 12:00 pm
South St. Paul Public Schools, 104 Fifth Ave S.
South St. Paul, MN 55075 United States
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Free

Want to use a chart-topping artist's new song or clips from a hot video on YouTube to promote a school program or your next bond vote? Caution ahead! What you don't know about copyright can hit your district hard, and with more than just fines. In this webinar, explore common misperceptions in the education community about how copyright applies to protected content used by educators, students and school communicators. (What "fair use" does and doesn't cover may surprise you.) Misunderstanding…

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May 2019

Power Hour: Drive District Engagement with Content Marketing

May 10, 2019 @ 11:00 am - 12:00 pm
ISD 196 District Office, 3455 153rd St West
Rosemount, MN United States
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Free

The traditional ways in which you marketed your district may not be working as well anymore. Increased competition in public education is forcing school districts to use innovative approaches to market their schools and programs. Learn how content marketing can help in driving audience engagement. Now more than ever, helpful content can move your marketing from mediocre to remarkable.         Presenter: Jason Wheeler, marketing coordinator, Carrollton-Farmers Branch ISD, Carrollton, Texas         Host: Cathy Kedjidjian, director,…

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September 2019

Power Hour: Wellness in School PR: Why, How & Now.

September 27, 2019 @ 11:00 am - 12:00 pm
CEL Marketing PR Design, 3033 Campus Drive E190
Plymouth, MN 55441 United States
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Free

School is just starting ... so why are you already overwhelmed? In May, the World Health Organization recognized occupational burnout as a serious condition. And the mission-driven, trauma-sensitive, consensus-building, always-connected lifestyle of school PR puts your personal wellness at risk. Join us to learn factors that can increase -- or decrease -- your risk of toxic stress and burnout. And learn strategies you can begin using right away to ensure you deliver the greatest value to your district -- while…

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October 2019

Power Hour: Creating Big-Impact Videos on a Small Budget

October 11, 2019 @ 11:00 am - 12:00 pm
ISD 199 District Office, 2990 80th Street East
Inver Grove Heights, MN 55076 United States
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Free

Videos connect people to the stories of your schools, and with the sharing power of social media, their reach can extend well beyond the written word alone. Discover how to make videos with a big impact on your school community without straining your communications budget. The presenters will discuss how to find stories that advance your goals, pre-planning for great videos, scripted and unscripted shoots, filming and editing on a smartphone, the use of royalty free music and animation templates,…

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November 2019

Power Hour: Communicating Beyond Language Barriers in a Diverse School System

November 15, 2019 @ 11:00 am - 12:00 pm
TBD
Free

Today many of the school systems seeing growth in their student populations are finding it among families of non-English and non-native English speakers. The success of these students relies heavily on their families’ ability to understand how to work with schools to support their children’s education – and that understanding requires effective communications. Learn how two districts – one where a third of students are English language learners and another with a large Hispanic, migrant population – are working to…

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December 2019

Power Hour: Recruiting and Keeping Great Teachers Through Effective Communication

December 6, 2019 @ 11:00 am - 12:00 pm
CESO, 615 First Avenue NE, Suite 115
Minneapolis, Minneapolis 55413
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Free

Signs of unhappiness among current teachers are growing, and the demand for teachers – particularly those of English language learners or in STEM fields and special education – will far outpace the supply for the foreseeable future. Even if you can’t raise salaries, communications can raise interest in the profession and the appeal of your district as a place to work and live. Discover why communications is a vital element in teacher recruitment and satisfaction today, and explore the power…

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January 2020

Power Hour: Engaging Staff in Internal Communications

January 17 @ 11:00 am - 12:00 pm
Bloomington Public Schools, 1350 W 106th St
Bloomington, MN 55431 United States
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Free

Ever wonder how incorrect information about your district spreads in your community? Uninformed district employees are often the cause. That’s why effective internal communications may be more important than you think. Successful communication is most common in schools with well-informed, effective educators and support staff. Learn how San Juan Unified School District overcame its internal communication issues. These presenters will share practices to communicate valuable information within a school system through tactics such as launching a new intranet, revamping newsletters…

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February 2020

Power Hour: Restorative Practices: Building Stakeholder Understanding and Support

February 7 @ 11:00 am - 12:00 pm
Princeton Schools, 706 1st Street
Princeton, MN 55371 United States
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Free

Restorative practices are taking hold in an increasing number of school systems, according to federal data. The model offers a more equitable and educational strategy for discipline, but external and internal critics who see it as “soft” can trigger challenging conversations for school systems, particularly in relation to school safety. Learn how the presenters’ school systems are communicating about restorative practices in ways that build stakeholder understanding and support while also dispelling myths/biases about the strategy. Gain tips for using internal…

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March 2020

Power Hour: Building a Team of Ambassadors to Tell Your Story

March 20 @ 11:00 am - 12:00 pm
District 196, 3455 153rd Street West
Rosemount, MN 55068 United States
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Free

Who tells the story of your school system in the produce aisle, on the sports sidelines or at the weekend BBQ? If it’s usually the uninformed or the naysayers, then it’s time to build a team of ambassadors for your school system! Learn how to empower your staff and engage your community in becoming well-informed, enthusiastic and active ambassadors for your schools. Presenters Steve Edwards and Dr. David Sovine will discuss their district’s community engagement program to develop advocates, and…

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