Want to use a chart-topping artist's new song or clips from a hot video on YouTube to promote a school program or your next bond vote? Caution ahead! What you don't know about copyright can hit your district hard, and with more than just fines. In this webinar, explore common misperceptions in the education community about how copyright applies to protected content used by educators, students and school communicators. (What "fair use" does and doesn't cover may surprise you.) Misunderstanding…

The traditional ways in which you marketed your district may not be working as well anymore. Increased competition in public education is forcing school districts to use innovative approaches to market their schools and programs. Learn how content marketing can help in driving audience engagement. Now more than ever, helpful content can move your marketing from mediocre to remarkable.         Presenter: Jason Wheeler, marketing coordinator, Carrollton-Farmers Branch ISD, Carrollton, Texas         Host: Cathy Kedjidjian, director,…

School is just starting ... so why are you already overwhelmed? In May, the World Health Organization recognized occupational burnout as a serious condition. And the mission-driven, trauma-sensitive, consensus-building, always-connected lifestyle of school PR puts your personal wellness at risk. Join us to learn factors that can increase -- or decrease -- your risk of toxic stress and burnout. And learn strategies you can begin using right away to ensure you deliver the greatest value to your district -- while…

Videos connect people to the stories of your schools, and with the sharing power of social media, their reach can extend well beyond the written word alone. Discover how to make videos with a big impact on your school community without straining your communications budget. The presenters will discuss how to find stories that advance your goals, pre-planning for great videos, scripted and unscripted shoots, filming and editing on a smartphone, the use of royalty free music and animation templates,…

Today many of the school systems seeing growth in their student populations are finding it among families of non-English and non-native English speakers. The success of these students relies heavily on their families’ ability to understand how to work with schools to support their children’s education – and that understanding requires effective communications. Learn how two districts – one where a third of students are English language learners and another with a large Hispanic, migrant population – are working to…

Signs of unhappiness among current teachers are growing, and the demand for teachers – particularly those of English language learners or in STEM fields and special education – will far outpace the supply for the foreseeable future. Even if you can’t raise salaries, communications can raise interest in the profession and the appeal of your district as a place to work and live. Discover why communications is a vital element in teacher recruitment and satisfaction today, and explore the power…

Ever wonder how incorrect information about your district spreads in your community? Uninformed district employees are often the cause. That’s why effective internal communications may be more important than you think. Successful communication is most common in schools with well-informed, effective educators and support staff. Learn how San Juan Unified School District overcame its internal communication issues. These presenters will share practices to communicate valuable information within a school system through tactics such as launching a new intranet, revamping newsletters…

Restorative practices are taking hold in an increasing number of school systems, according to federal data. The model offers a more equitable and educational strategy for discipline, but external and internal critics who see it as “soft” can trigger challenging conversations for school systems, particularly in relation to school safety. Learn how the presenters’ school systems are communicating about restorative practices in ways that build stakeholder understanding and support while also dispelling myths/biases about the strategy. Gain tips for using internal…