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November 2019

2019 Fall Conference

November 14 @ 1:00 pm - November 15 @ 4:30 pm
Minneapolis Marriott Northwest, 7025 Northland Drive
Brooklyn Park, MN 55428 United States
$199.00 – $239.00

  Discounted Hotel Room Rate - Must Reserve by Oct. 24, 2019! Click the following to reserve your overnight hotel room at the discounted special MinnSPRA rate of $135 per night: Book your group rate for MN School Public Relations Assn

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Power Hour: Communicating Beyond Language Barriers in a Diverse School System

November 15 @ 11:00 am - 12:00 pm
TBD
Free

Today many of the school systems seeing growth in their student populations are finding it among families of non-English and non-native English speakers. The success of these students relies heavily on their families’ ability to understand how to work with schools to support their children’s education – and that understanding requires effective communications. Learn how two districts – one where a third of students are English language learners and another with a large Hispanic, migrant population – are working to…

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December 2019

Power Hour: Recruiting and Keeping Great Teachers Through Effective Communication

December 6 @ 11:00 am - 12:00 pm
TBD
Free

Signs of unhappiness among current teachers are growing, and the demand for teachers – particularly those of English language learners or in STEM fields and special education – will far outpace the supply for the foreseeable future. Even if you can’t raise salaries, communications can raise interest in the profession and the appeal of your district as a place to work and live. Discover why communications is a vital element in teacher recruitment and satisfaction today, and explore the power…

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January 2020

Power Hour: Engaging Staff in Internal Communications

January 17, 2020 @ 11:00 am - 12:00 pm
TBD
Free

Ever wonder how incorrect information about your district spreads in your community? Uninformed district employees are often the cause. That’s why effective internal communications may be more important than you think. Successful communication is most common in schools with well-informed, effective educators and support staff. Learn how San Juan Unified School District overcame its internal communication issues. These presenters will share practices to communicate valuable information within a school system through tactics such as launching a new intranet, revamping newsletters…

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February 2020

Power Hour: Restorative Practices: Building Stakeholder Understanding and Support

February 7, 2020 @ 11:00 am - 12:00 pm
TBD
Free

Restorative practices are taking hold in an increasing number of school systems, according to federal data. The model offers a more equitable and educational strategy for discipline, but external and internal critics who see it as “soft” can trigger challenging conversations for school systems, particularly in relation to school safety. Learn how the presenters’ school systems are communicating about restorative practices in ways that build stakeholder understanding and support while also dispelling myths/biases about the strategy. Gain tips for using internal…

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March 2020

Power Hour: Building a Team of Ambassadors to Tell Your Story

March 20, 2020 @ 11:00 am - 12:00 pm
TBD
Free

Who tells the story of your school system in the produce aisle, on the sports sidelines or at the weekend BBQ? If it’s usually the uninformed or the naysayers, then it’s time to build a team of ambassadors for your school system! Learn how to empower your staff and engage your community in becoming well-informed, enthusiastic and active ambassadors for your schools. Presenters Steve Edwards and Dr. David Sovine will discuss their district’s community engagement program to develop advocates, and…

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April 2020

Power Hour: The Pros of Podcasting: Connecting While on the Go

April 24, 2020 @ 11:00 am - 12:00 pm
TBD
Free

Almost everyone has access to their smart phones! Many of these devices are in the hands of your students, family members and staff. So why not reach your audiences by building an audio brand in your community? Podcasts are a great medium to be authentic and to connect with your audience on the go. Presenters Justin Dearing and Erin McCann will share the steps of launching a podcast for a school system. Learn the tips and tools you’ll want to…

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May 2020

Power Hour: Building Trust, Community and Transparency with a State of the District Event

May 8, 2020 @ 11:00 am - 12:00 pm
TBD
Free

An annual “state of the district event” can help a school district build community, trust and transparency. This event showcases your district’s accomplishments to families and the larger community in a fun, engaging way. Learn some best practices on how to develop a plan for this event, and hear other districts’ success stories.           Panelists: Lesley Rogers, APR, senior VP of education, and Kahliah Laney, education communications manager, Strategies 360, Seattle, Wash.; and Shawn Batstone, assistant superintendent, Tumwater (Wash.)…

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