Ever had an employee say negative things about your school district? Just one rant at the grocery store or a barbeque can turn an undecided voter against your bond proposal or send an uncertain homebuyer to the next town over. Frustrated and uninformed employees can be the biggest threat to a school district’s success. Prevent that threat (or recover from a trust breakdown) by strengthening your internal communications with practical, successful strategies from those who’ve been there.      …

As the United States becomes a more culturally and ethnically diverse nation, public schools are becoming more diverse, too. Systems are most effective when they respond respectfully and effectively to people of all cultures, languages, classes, races, ethnic backgrounds, religions and other diversity factors in a manner that recognizes, affirms and values the worth of individuals, families and communities, and protects and preserves the dignity of each. To create a positive environment where students and teachers are respectful of different…

If there’s one struggle every one-person school PR department faces, it’s finding enough time to plan strategically while also meeting day-to-day obligations. How do you share all the great things going on in your schools when you’re the only communications person in your district? Make a difference in your schools and your community by planning and executing strategic communications. Hear examples and learn tips and ideas from fellow one-person departments to help prioritize, maximize and amplify your communications efforts to…

Administrative support is essential when it comes to finding and sharing the great stories going on in your schools. Lack that support, and you’ll encounter constant barriers to achieving your communication goals. Learn how one district used a “communication camp” to motivate and empower its administrators to become more active, successful partners in school communication efforts. This session will include practical guidance on setting up a Communication Camp for administrators such as: How, when and where to hold it for…

Want to use a chart-topping artist's new song or clips from a hot video on YouTube to promote a school program or your next bond vote? Caution ahead! What you don't know about copyright can hit your district hard, and with more than just fines. In this webinar, explore common misperceptions in the education community about how copyright applies to protected content used by educators, students and school communicators. (What "fair use" does and doesn't cover may surprise you.) Misunderstanding…