Make your district shine, even as a “one-person PR shop.” Small schools may not have as many students, but being a PR pro in a small district can still be overwhelming. Learn tips and tricks on how to make your district’s story stand above the rest, no matter the size. Find out what superintendents are really looking for from their PR pros, how to make your relationship with your boss the best it can be, and how to take your communication program to the next level.

Presenters: Joelle Doye, communications director, Mineral Point (Wis.) Unified School District, and Brian Nicol, communications coordinator, Howard-Suamico School District, Green Bay, Wis.

Moderator: Peg Mannion, APR, community relations coordinator, Glenbard Township High School District 87, Glen Ellyn, Ill. and NSPRA North Central Region vice president