Prepping your superintendent for a last-minute media interview on a controversial issue and need to frame the message in five minutes? Meeting with an influential parent or community leader that you need to get on your district’s side? In this webinar, you’ll learn some basic concepts used in advocacy, organizing and political campaigns that can be applied in a variety of situations when addressing controversial issues. Learn how to use a message box to frame issues in oppositional situations and more.

Presenter: Pat Mogge, director, community engagement & outreach, High School District 214, Arlington Heights, Ill.

Host: Jason Gaston, APR, coordinator, public/media relations, Hoover (Ala.) City Schools and NSPRA Southeast Region vice president