If there’s one struggle every one-person school PR department faces, it’s finding enough time to plan strategically while also meeting day-to-day obligations. How do you share all the great things going on in your schools when you’re the only communications person in your district? Make a difference in your schools and your community by planning and executing strategic communications. Hear examples and learn tips and ideas from fellow one-person departments to help prioritize, maximize and amplify your communications efforts to help ensure what matters is what gets done.

Panelists:
Erica Chandler, APR, director, communications, Affton (Mo.) School District
Tracy Jentz, communications/community engagement coordinator, Grand Forks (N.D.) Public Schools

Moderator: Lana Mueller, operations manager, Lawrence Township Public Schools, Lawrenceville, N.J. and NSPRA Northeast Region vice president