If you are looking for the winning edge in your next bond or budget election, then this session will give you the insight you need to chart the course to a finance election victory. Learn from two leaders that have been successful in their districts by following the blueprint their research data provided to plan and implement a winning campaign. As you plan your next steps, you will learn specific approaches to improve your chances on election night. You will also learn what not to do so you don’t shoot yourself in the foot as Election Day nears. In addition to crafting strategic tactics, find out how today’s social media and messaging can play an effective role in bringing out the “yes” vote for your measure. Now is the time to start planning for next year’s election and this session will help you do just that.

Panelists: Paul Farris, Ph.D., superintendent, Ellensburg (Wash.) School District; and Chris Williams, community relations director, Davis School District, Farmington, Utah

Moderator: Chris Tennill, APR, chief communications officer, School District of Clayton, Mo.; and NSPRA South Central Region vice president