There’s no denying that we are in an era of enhanced competition when parents select schools for their children. More and more, parents are comparing individual schools when they make their selections. So how does your local Smith Elementary School stack up against the new academy school opening up next semester? Learn how to assess your school’s attributes in a competitive market and then improve the marketing for your school in the year ahead. Information for this session is based on NSPRA’s newest publication to be released in 2018, Making and Marketing Your School as a School of Choice, authored by Ed Moore, APR, and Rich Bagin, APR.

Presenters: Rich Bagin, APR, NSPRA executive director, and Ed Moore, APR, national consultant

Moderator: Lana Mueller, operations manager, Lawrence Township Public Schools, Lawrenceville, N.J. and NSPRA Northeast Region vice president