Let’s face it: the changes to Facebook’s algorithm have cut your school district’s social media reach dramatically. Your once-reliable social media tactics don’t work as well anymore, and that is having a big impact on your community engagement online. Learn how to navigate this shifting landscape on social media with strategies and tactics that will engage your stakeholders and regrow your reach. Some tactics, including paid placements and boosted posts, offer new opportunities that may lead to public questions about the use of budget funds, so we’ll examine that side of the issue as well.

Panelists:
Andrea Gribble, owner/social media strategist, #SocialSchool4EDU;
Melissa McConnell, district communications specialist, Belton (Mo.) School District #124;
Justin Grayson, public information officer, Riverside (Calif.) Unified School District

Moderator: Shane Haggerty, APR, owner & president, Purposeland, Dublin, Ohio and NSPRA vice president at large for communication technology & innovation