NSPRA’s PR Power Hours offer an economical and convenient way to continue your professional development. These programs provide you with a conversational and interactive forum for learning best practices from top experts in school communication.

Topic

The challenges facing school districts today call for an understanding of how to empower community members through a “continuum of engagement” that focuses on high-touch and high-tech communication approaches and engagement efforts that include in-person strategies and interactive online-based tools that solicit thoughtful feedback for decision-making. Learn how to leverage multiple engagement tools such as Twitter Town Halls, Gallery Walks and online boundary tools and face to face strategies to supplement more traditional methods.

Panelists: Michael Akin, president, Reingold LINK, Washington, D.C.; Patrick Murphy, Ed.D.,superintendent, and Linda Erdos, assistant superintendent, school & community relations, Arlington (Va.) Public Schools

Moderator: Stephen Nichols, associate, Communication Resources for Schools, Sacramento, Calif. and NSPRA vice president of diversity engagement