In districts serving diverse cultural and language groups, standard communication channels are not always effective for engaging all families. Immigrants may not read in their native languages; some ethnic groups rely on word-of-mouth networks; some lack trust in the school system; families in poverty may not have access to the internet at home. Learn how one school district harnessed the power of technology for sophisticated, innovative, two-way communication to reach all families and the community as a whole. Find out how you can use mobile apps, e-flyers, redesigned newsletters, different engagement platforms, and the human touch to increase overall community involvement and student success.

Panelists: Susan Enfield, Ed.D., superintendent, and Catherine Carbone Rogers, chief communications officer, Highline Public Schools, Burien, Wash.

Moderator: Stephen Nichols, APR, education communication consultant, Sacramento, Calif., and NSPRA vice president, Diversity Engagement