Ever had an employee say negative things about your school district? Just one rant at the grocery store or a barbeque can turn an undecided voter against your bond proposal or send an uncertain homebuyer to the next town over. Frustrated and uninformed employees can be the biggest threat to a school district’s success. Prevent that threat (or recover from a trust breakdown) by strengthening your internal communications with practical, successful strategies from those who’ve been there.

Presenters:
Cathy Orta, APR, executive director, communications, Rockwood School District, Eureka, Mo.
Stacy Brandt, communications specialist, San Diego (Calif.) County Office of Education

Moderator:Peg Mannion, APR, community relations coordinator, Glenbard Township High School Distirct 87, Glen Ellyn, Ill. and NSPRA North Central Region vice president