Getting today’s parents and community members to engage with your schools means delivering your message directly and making communication personal. Before jumping on the latest online or social media trend, we first need to focus on engaging the right audiences in the right place at the right time by meeting stakeholders where they are and on their terms. Learn how to develop an engagement mindset that will help you leverage the power of tools and platforms like Facebook Live and online town halls to engage your stakeholders in meaningful ways.

Presenters: Annette Eyman, APR, director of communications, Papillion-La Vista School District, Papillion, Neb., and Steve King, program manager, Capital Region BOCES Communication Services, Albany, N.Y.

Moderator: Shane Haggerty, owner, Purposeland, Dublin, Ohio and NSPRA vice president at large for communication technology and innovation