The traditional ways in which you marketed your district may not be working as well anymore. Increased competition in public education is forcing school districts to use innovative approaches to market their schools and programs. Learn how content marketing can help in driving audience engagement. Now more than ever, helpful content can move your marketing from mediocre to remarkable.

Presenter: Jason Wheeler, marketing coordinator, Carrollton-Farmers Branch ISD, Carrollton, Texas

Host: Cathy Kedjidjian, director, communications & strategic planning, Glenview (Ill.) School District 34 and NSPRA vice president at large for communication technology & innovation