NSPRA’s PR Power Hours offer an economical and convenient way to continue your professional development. These programs provide you with a conversational and interactive forum for learning best practices from top experts in school communication.

Topic

What is your brand? Building a brand means more than creating a logo or a style guide. The process of creating an identity and powerful brand “promise” is one of the most important aspects of school communications. Discover how to develop a strong brand foundation on which to build all of your school communication efforts.

Panelists: Ben Grey, assistant superintendent, innovative learning and communication; and David Pohlmeier, director, communication and design, CCSD 59, Arlington Heights, Ill.

Moderator: Susan Hardy Brooks, APR, vice president, Schnake Turnbo Frank, Oklahoma City, Okla. and NSPRA president