Who tells the story of your school system in the produce aisle, on the sports sidelines or at the weekend BBQ? If it’s usually the uninformed or the naysayers, then it’s time to build a team of ambassadors for your school system! Learn how to empower your staff and engage your community in becoming well-informed, enthusiastic and active ambassadors for your schools. Presenters Steve Edwards and Dr. David Sovine will discuss their district’s community engagement program to develop advocates, and presenter Terri McHugh, APR, will share practical ideas for engaging more staff as brand ambassadors.

Panelists: Terri McHugh, APR, executive director of community relations, Schaumburg (Ill.) School District 54; Steve Edwards, coordinator of policy and communications, Frederick County Public Schools, Winchester, Va.; and David Sovine, Ed.D., superintendent of schools, Frederick County Public Schools, Winchester, Va., and NSPRA vice president at large – superintendent of schools

Moderator: Joe Ferdani, APR, chief communications officer, Adams 12 (Colo.) Five Star Schools, and incoming NSPRA Southwest Region vice president

There is no fee to attend this Power Hour, however, registration is required. Register by noon on Wednesday, March 18.