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MinnSPRA

651-489-1321|| www.minnspra.org

Upcoming Events

October 2017

Power Hour: Welcoming Newcomers to Our Country and Our Schools

October 13 @ 11:00 am - 12:00 pm
TBD
Free

The American Dream is alive and well with the opportunity to pursue life, liberty and happiness attracting families from throughout the world. Some come to the United States seeking economic opportunity while others simply seek a safe world to raise their children. However, the current political environment has caused a new level of fear and concern making it harder than ever for schools to connect and ensure students’ academic and social success. This PR Power Hour will dive into the…

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Creating Gender Inclusive Schools Workshop

October 24 @ 8:00 am - 4:00 pm
TIES, 1667 Snelling Ave. N.
St Paul, MN 55108 United States
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$30 - $90

Please join MinnSPRA for our Creating Gender Inclusive Schools Workshop featuring national expert Joel Baum, MS, Senior Director of Professional Development and Family Services, at Gender Spectrum. Register below and bring a team at a discounted rate: $90 for first person, $60 for second, $30 for each additional team member. Full agenda When: Tuesday, October 24, 8:00am-4:00pm Location: TIES, 1667 Snelling Av N, St Paul   After attending this training, participants will be able to: • Define gender and use specific terminology…

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November 2017

Power Hour: Use Communication to Be Well: Supporting Your Mental Wellness

November 3 @ 11:00 am - 12:00 pm
TBD
Free

Having a program in place to support the mental health of the students in your school or district is not enough; if there is no communication associated with the program, most likely, it will struggle. In this session you will hear how one district initiated a coordinated communication effort in support of its mental health strategy and changed the conversation from mental illness to mental wellness. These communication activities proved to support a consistent message and helped raise awareness about…

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December 2017

Power Hour: Develop an Engagement Mindset to Leverage the Power of New Communication Platforms Like Facebook Live

December 8 @ 11:00 am - 12:00 pm
TBD
Free

Getting today’s parents and community members to engage with your schools means delivering your message directly and making communication personal. Before jumping on the latest online or social media trend, we first need to focus on engaging the right audiences in the right place at the right time by meeting stakeholders where they are and on their terms. Learn how to develop an engagement mindset that will help you leverage the power of tools and platforms like Facebook Live and…

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January 2018

Power Hour: Is Your District Website ADA Compliant? How to Find Out and What to Do if It’s Not.

January 19, 2018 @ 11:00 am - 12:00 pm
TBD
Free

All school district web sites must be ADA compliant. Many districts have had complaints filed against them through the Office of Civil Rights. The presenters have been through the compliance process and in this session will discuss how to check your web site accessibility, how to fix issues, how to make PDF documents accessible and what to do if a complaint is filed.    Presenters: Thomas Scheidel, public information coordinator, Allegan Area Educational Service Agency, Allegan, Mich. and NSPRA Mideast Region vice president, and Holly McCaw,…

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February 2018

Power Hour: Small Schools, Big Success: Getting More Out of Your One-Person Shop

February 9, 2018 @ 11:00 am - 12:00 pm
TBD
Free

Make your district shine, even as a “one-person PR shop.” Small schools may not have as many students, but being a PR pro in a small district can still be overwhelming. Learn tips and tricks on how to make your district’s story stand above the rest, no matter the size. Find out what superintendents are really looking for from their PR pros, how to make your relationship with your boss the best it can be, and how to take your…

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March 2018

Power Hour: Reaching and Building Trust with Gen-X and Millennial Families

March 23, 2018 @ 11:00 am - 12:00 pm
TBD
Free

As our school families are increasingly composed of Gen-X and millennial parents, administrators are dealing with new, challenging expectations when it comes to communication and customer service. When families are unsatisfied with their experiences, they can profoundly, and rapidly, damage a school’s reputation through personal grievances that go viral. Learn research on generational trends and tools to make your school administrators successful communicators. Presenter: Daniel Thigpen, director of communications and community engagement, Folsom Cordova Unified School District, Rancho Cordova, Calif. Host: Trent…

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April 2018

Power Hour: Cultivate a Winning Relationship with your Superintendent

April 13, 2018 @ 11:00 am - 12:00 pm
TBD
Free

Want to know what your superintendent is really looking for from you, the district’s communication leader?  Hear from superintendents who will share their insights on cultivating a successful partnership between your office and theirs. Learn strategies for becoming a trusted advisor to your superintendent, working in tandem for the success of your district, and planning for successfully navigating leadership challenges, big and small.    Presenters: Crystal Edwards, Ed.D, superintendent, Lawrence Township Public Schools, Lawrenceville, N.J., and Susan Enfield, Ed.D, superintendent, Highline…

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May 2018

Power Hour: Making and Marketing Your School as a School of Choice

May 18, 2018 @ 11:00 am - 12:00 pm
TBD
Free

There’s no denying that we are in an era of enhanced competition when parents select schools for their children. More and more, parents are comparing individual schools when they make their selections. So how does your local Smith Elementary School stack up against the new academy school opening up next semester? Learn how to assess your school’s attributes in a competitive market and then improve the marketing for your school in the year ahead. Information for this session is based on NSPRA’s newest publication…

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