MinnSPRA helps connect qualified candidates with professional opportunities in school public relations by posting positions here. If you have a position to post, please email it to Ann Kvaal.

Video/Communications Specialist, Wayzata Public Schools

Basic Function of the Position:
Under the direction of the Director of Communications, the Communications Specialist (with an emphasis in video production) is responsible for supporting the coordination of school communications and public relations activities that create and maintain a favorable public image for Wayzata Public Schools. Primary responsibilities include: video production, writing, electronic and print communications, project management, and leadership support for assigned community relations programs and activities. Creates and maintains a favorable public image for the District.

Duties and Responsibilities of the Position:

  1. Coordinate video production efforts; ensure output to broadcast television, webstream and social media.
  2. Write for a variety of audiences and purposes including: the district’s community newsletter, staff newsletter, website, marketing materials, news releases and other print and electronic communications.
  3. Edit and proofread print materials for accuracy, consistency, clarity and style.
  4. Plan or assist in the development of school communication efforts, including e-news and print materials.
  5. Assist with the planning and implementation of public relations initiatives.
  6. Assist with coordination and updates to district-level website and intranet content.
  7. Photograph/record district events and activities for use in marketing materials.
  8. Support special programs, initiatives and events as required of the Communications Department.
  9. Other duties as assigned.

Education and/or Experience:
Bachelor’s degree in communications, marketing, broadcast journalism or a related field, plus two years of related professional experience.

How to Apply:
Apply online at

State Program Administrator Coordinator, Perpich Center for Art Education

The Perpich Center for Arts Education (PCAE) was created by statute in 1985. The center/agency is dedicated to improving K-12 arts education for all Minnesota students and educators through innovative programs and partnerships centered in the arts. A 30-acre campus in Golden Valley houses the Center’s three main components: The Professional Development and Research Group (PDR), the Arts High School (AHS), and the PCAE Library. PCAE serves as the premier source for arts education in Minnesota and is nationally recognized for its rigorous arts and academic programs.

Position Summary
This position leads the strategic communications and public affairs for the Perpich Center for Arts Education (PCAE) by acting as a chief media contact for the agency and by planning and directing the agency’s external and internal communication activities. Manages the day-to-day operations of the communications office. Plan and execute a comprehensive communications plan and serve as a public information officer and media contact for the agency. This includes development of a proactive media relations plan and strategic use of social media platforms such as Facebook, Twitter, YouTube, blogs, and others. This role includes significant amount of writing for press releases, preparation of website content, development of talking points. Other duties include direct oversight of communications budget, coordination of public events attended by appointed and elected officials, and the staffing of the executive team at public events. This position will lead the agency’s brand management tasks.
Minimum Qualifications

  • Four years (4) years relevant professional experience in marketing/communications, public relations. (A completed bachelor’s degree in communications, journalism, English, marketing, public relations, or a related field may substitute for one year experience).
  • Knowledge of marketing and public relations techniques and strategies.
  • Knowledge of desktop publishing software and Photoshop programs.
  • Strong writing, editing and proofreading skills.
  • Strong communication skills to effectively work with internal staff and external businesses, community agencies, citizen groups and the media.
  • Ability to work effectively and diplomatically across all levels of the organization including staff, board members, parents, students and alumnae

Preferred Qualifications

  • Previous experience working in an art school environment.
  • Knowledge of community and business resources, media and public relations contacts relevant to Perpich community.
  • Knowledge of the legislative process and protocol and political sensitivities.
  • Familiar with MailChimp or similar database management software.
  • Graphic design experience (InDesign, Photoshop).

Additional Requirements
**Successful candidate must pass employer reference checks and criminal history check**
Must possess and maintain a valid MN driver’s license.

Application Details

Why Work For Us
GREAT BENEFITS PACKAGE! The State of Minnesota offers a comprehensive benefits package including low cost medical and dental insurance, employer paid life insurance, short and long term disability, pre-tax flexible spending accounts, retirement plan, tax-deferred compensation, generous vacation and sick leave, and 11 paid holidays each year.

How to Apply
Please contact the job information line at 651.259.3637 or  go to

If you have questions about the position, contact Ekpe Akpan at or 763-279-4287.

Content Marketing Strategist, Minnetonka Public Schools

Position Summary:

Lead strategy, development and implementation for the District’s content marketing efforts, including content for the website, social media platforms, and multimedia projects. Plan, implement and analyze additional marketing/communication efforts for Minnetonka Public Schools, as appropriate.

Job Responsibilities:

Lead content marketing strategy/efforts for website and social media.  Set content marketing goals and objectives for District’s website and social media channels. Develop content for District’s website, social media channels, and multimedia efforts. Write, edit, and collaborate with team on design/layout, photos, and use of video for variety of District projects in timely manner. Hire, oversee, and direct interns on developing content.

Lead social media strategy.  Set and implement overall engagement strategy, measure and report analytics, and engage in active social listening on District’s social media channels. Support District’s schools in this area, as well.

Lead coordination of District website. Develop and edit content, maintain website, lead new content provider training, measure website results with Google analytics and provide reports, as requested. Support District’s schools and departments in updating their pages.

Provide support for media relations and internal communications. Work alongside colleagues in pitching and securing coverage of news stories about the District; assist media in developing stories. Provide support for internal communications efforts including creation of talking points and key messages, as needed. Serve as a back-up for crisis communications and sensitive issues.

Provide support, enhancement and evaluation of communication tools, such as District app, Let’s Talk, email marketing.

Participate in ongoing professional development. Work to constantly improve skills in marketing and communications through participation in professional development and professional association opportunities.

Perform other duties of a similar nature or level, as assigned

Job Qualifications:

Bachelor’s degree in public relations, mass communications, marketing or related field.

Five years of related professional experience in communications and/or marketing, and in content development.

Previous experience in communications and/or marketing in the field of education preferred.

Exceptional writing skills.

Strong communication skills and interpersonal skills.  Excellent analytical, critical thinking and judgment skills. Ability to interact effectively with individuals and groups in a variety of settings.

Proficient in the use of current technology required for the performance of duties (Content Management Systems, Adobe Creative Suite (Photoshop), Microsoft Office Suite.

Proficient in developing social media strategy building and implementing tactics (for using Facebook, Twitter, YouTube, Instagram, SnapChat, LinkedIn, Google+, other) in support of a brand.

Knowledge of communication planning, implementation and evaluation.

Knowledge of still photography and video used in storytelling in support of a brand preferred.

Knowledge of and experience in SEO, SEM, and Google Analytics preferred.

Skill in Adobe Creative Suite (InDesign) and ability to craft print and digital ads, brochures, magazines, flyers, newsletters, preferred.

Important Information for Applicants:

When completing the application process, please upload a cover letter and resume. You may also include a link to an online portfolio that includes work samples.

College transcripts will be required for finalists.

Candidates selected for an interview will be asked to present a portfolio of selected work samples.

To apply online, click here.


Marketing Communication Specialist – Eastern Carver  County Schools

Position Type: Professional & Technical/Marketing Communication Specialist

Date Posted: 6/30/2017

Location: District Education Center

Date Available: 07/31/2017
Closing Date: 07/21/2017

For specific info please contact Brett Johnson at 952-556-6121

Position Start Date: 7/31/2017
Responsible To: Director of Communications and Community Relations
Days/Hours: 260 days; 8.0 hrs/day Fulltime
Salary: $57,681

Position Description:

Under the direction of the Director of Communications and Community Relations, develop and enhance positive relationships between Eastern Carver County Schools and its stakeholders. Work for a public school system that serves a diverse community with high expectations for the education of its children. Coordinate multiple tasks and varying deadlines. Primary responsibilities include: Identify opportunities and implement strategic marketing programs; write for a variety of publications including print, website, intranet and social media; enhance relationships with business; civic and community organizations; implement training for staff; coordinate multiple projects.

Perferred Qualifications: Bachelor’s degree in business communications, marketing, public relations, or related field
Experience Requirements: Five years of related professional experience. Experience with social media to achieve public relations and/or marketing objectives.

Major Job Functions/Specific Tasks/Required Knowledge,Abilities,Skills:
Click here

Benefits of Employment as of July 1, 2017: Eligible for benefits as negotiated with Professional and Technical and District 112. This position is not eligible for overtime or comp time.

Criminal Background check will be conducted.

If recommended for employment, applicant will provide proof of legal right to work in the United States if required.

Application Procedure:

Please apply online: (only online applications will be accepted)

Please include in application:
– Letter of interest that outlines why you believe you are qualified for this position.
– Current Resume

From previous work experience, please include:
– Sample marketing plan (redacted versions are acceptable, to protect client confidentiality)
– Sample news release
– Sample employee communication


Director of Marketing/Community Relations – Oak Hill Montessori School

Oak Hill Montessori School in Shoreview seeks a Director of Marketing/Community Relations who will be responsible for creating and implementing the school’s full range of marketing and communications  efforts critical to generating new enrollment, maximizing retention and ensuring strong community recognition for the school.  Key responsibilities will include: development and implementation of proactive communications plans in support of the school’s overall mission, goals and strategy; continue effective brand positioning and execution strategies; implementation of internal communication programs designed to increase engagement and awareness within the Oak Hill community; work collaboratively with other members of the Oak Hill administration; design and produce all publications, collaterals and all other materials circulated internally or externally by the school; oversee the school’s online presence.  Candidate will have excellent speaking, writing and presentation skills.

Skills required: Bachelor’s degree, 3 – 5 years marketing and communications experience, demonstrated experience preferably in the independent school arena, knowledge of Montessori is a plus, excellent communication and writing skills, experience in the design of web-based communications.  Proficiency in Microsoft Office Suite, Adobe Creative Suite, all Social Media platforms, and online content management systems. Photography skills recommended. Writing samples required.

Please submit letter of interest along with resume and writing samples to: